CLIENT: The Hawn Foundation PROJECT: Brochure Design SCOPE: Design, Layout and handle print-production of 25,000 tri-fold brochures.
CLIENT: Asuka Lounge PROJECT: Naming, Identity and Branding SCOPE: We were selected to name a new restaurant that was to be built in the historic Federal Hill secdtion of Providence, RI. Brand research, naming, focus group testing, final selection, identity and brand guidelines, sales materials including a PPT template were all delivered.
CLIENT: Artyarns PROJECT: E-Comm Website Design with Custom Shopping Cart SCOPE: We were selected to completely rebuild and redesign the Artyarns website. Artyarns manufactures luxury hand-painted yarns for hand-knitting wholesaling them to knitting shops throughout the world. Our task was to convert their site into an easy-to-update CMS website with a custom palette tool allowing for users to share their selected yarns on social media. www.artyarns.com
CLIENT: GNEMSDC Greater New England Minority Supplier Development Council PROJECT: 2012 Council of the Year Application SCOPE: Design and develop a template for cover pages, section breaks and header/footer treatment for the 2012 Council of the Year Application. Deliverables included a font/color style guide.
CLIENT: JMReid Group PROJECT: Complete website overhaul to responsive CMS platform, New promotional brochure SCOPE: JMReid Group had an amazing set of service offerings, an award winning team but an old and out of date website. It was impossible to udpate for the client and offered a poor experience for non desktop users. PD re-imaginged the entire site from the ground up, migrating over all of their old content into a fresh new CMS framework. PD worked closely with the client, collaborating on page layouts and desired functionalities to make sure everything was adjusted to their needs. PD provided a series of user training sessions to ensrue the client was able to update all of the content on their own as they needed it. A style guide document was also created and provided to the client to ensure that the site retained a consistent aesthetic even post launch.
CLIENT: BKFK Co.
PROJECT: Secret Millionaire's Club featuring Warren Buffett
SCOPE: Mulit-Year Campaign Promotiong ASquared's Secret
Millionaire Club featured on the Hub Network with launch of the
Grow Your Own Business Challenge. Deliverables included:
Website, Interactive Games, Educational Materials, Large Format
Display Graphics, Banner Stands, Backdrops & Identity.
CLIENT: XLerant PROJECT: UI Design for their new cloud-based BudgetPak SCOPE: Working directly with XLerant co-founder and Chief Technology Officer, we were tasked with developing an entirely new skin for a software-based product that was being completely reengineered for the Web and SaaS. Color palettes, fonts, Excel plugin icons and a proprietary visual language was developed, as well as the identity for the product itself.
CLIENT: BKFK Co. for the NFL
PROJECT: Launch NFL Play 60 Invention Contest Campaign
SCOPE: We were charged with working closely with NFL creative team to design, build and launch a new multi-year Play60 initiative developed and created by our client BKFK. From a design standpoint, we created the look & feel for the campaign starting with the classroom poster, classroom activities, downloadable PDFs and micro-site which lived as a direct link from NFLRush.com Other aspects of the project included developing promotional banner ad campaign which were broadcast on various educational partner websites as well as designing large format graphics for national NFL Draft Day Play60 Invention Contest booth in Chelsea Piers, NYC.
CLIENT: Peaceful Playgrounds
PROJECT: Convert HTML site to CMS and Full Redesign
SCOPE: California-based Peaceful Playground selected us to develop a custom-themed, user-friendly and easy-to-update CMS that would integrate their existing blog with their outdated HTML. Since most of their sales were being conducted online, we also added e-commerce functionality as well as a online learning management system. Project included Migrating all existing data, content, product images and functionality over to the new CMS platform.
CLIENT: HandHold Adaptive, LLC PROJECT: 100 Digital Illustrations for iPromps iPhone App SCOPE: Develop, Illustrate and Digitize series of illustrations to be used in iPrompts App. The application runs on the iPhone, iPod Touch and iPad, and is designed to be a powerful new journaling tool for parents of those with autism.
CLIENT: BKFK, Co. for the Florida Department of Citrus PROJECT: Create a mascot for a new branding initiative SCOPE: Create character, title treatment and campaign logo. Complete project included downloadable educational activities, website, direct mail pieces and even a life-sized costume was created of Captain Citrus as he visited local schools throughout southern Florida.
CLIENT: BKFK, Co.
PROJECT: Responsive Website Development and Identity Design
SCOPE: BKFK, Co., a Connecticut-based educational marketing company, like many startups, is in a constant state of beta. It's always evolving an adapting to its client's needs. Over the last four years, BKFK has collected a very impressive list of clients including: Intel, EA Sports, Toys R Us, Dreamworks, 20th Century Fox and the NFL to name a few. Our task was to rebrand them as more of a educational marketing company and less of a kid-centric innovation site. We needed to create a new, clean brand and build a responsive, state of the art website with all the bells and whistles that could effectively showcase an impressive body of work. We pushed the limits of interactivity and went beyond and resulted in a clean, easy-to-navigate, user-friendly and informative responsive site that looks just as good on mobile devices as it does on a desktop PC.
PROJECT: Complete Brand Overhaul Rebranding
SCOPE: We were selected to come up with a fresh, new approach to the entire brand look & feel of Dallas-based financial services startup Daktori.com Our first course of action was to move the brand away from a literal interpretation of a very good metaphor: the giraffe. We decided to pull it towards the direction of the clients they hope to service: the medical field. Deliverables included new brand identity, CMS website and sales collateral.
PROJECT: Complete Logo Rebranding and Website Redesign
SCOPE: NetLib, Connecticut-based data encryption software company has been around for over 30 years in this space, and their old branding and old website looked just as dated. We were tasked with bringing their brand identity up to speed with a complete identity overhaul. We then carried over the new look and feel across the new website, collateral materials, invoices, PPT templates and promotiona/trade show materials. NetLib technology is behind the scenes at many well-known and well-trusted Fortune 500 clientele and our job was to help them look the part. Mission accomplished.
CLIENT: Conscious Vigilance Education Consulting
PROJECT: Website Development and Brand Identity Package
SCOPE: PD landed full soup-to-nuts project for growing Maryland-based national educational consulting company. This startup needed a logo and brand identity, presentation materials, leave-behind collateral as well as a brochure-style website that would reflect the high level of educational standards exhibited in CVEC's workshops in a very competitive environment. CVEC had suffered from a lack of consistency with its approach to branding itself and was a clean slate for which we developed a style-guide to be used for all communications and workshop materials. They required an easy to update CMS and we delivered a dynamic, branded platform with lots of bells and whistles within a conservative budget.
CLIENT: TruOptik Data Corp
PROJECT: Design Logos, Sales Materials and Develop UI/UX for the TruAudience Demand Brand
SCOPE:Identity/Logo, Web Development, UI/UX, Marketing Materials. TruOptik Data Corp is a great example of the type of startup that we're passionate about. They have developed a dynamic new proprietary torrent data tracking software but did not look the part at all. They needed to look and act the part of a big major league player in the data industry. All of their presentation materials were lacking professionalism, and more importantly, all of their data needed to be presented in an easy-to-digest, compelling manner. Tru Audience Demand empowers the Media, Entertainment, and Advertising industry with leading indicators and predictive analysis of audience and consumer DEMAND across any demographic, psychographic and behavioral target. PD designed and built a custom, responsive interface that clearly displays real-time actionable insight, creating the user experience that will help TruOptik give users the power to turn intelligence into revenue.
CLIENT: Waldorf Trade Risk
PROJECT:Website, Interactive Calculator and How-it-Works Video
SCOPE: Waldorf Trade Risk (WTR) offers mid-sized businesses Trade Credit Insurance policies, which in turn allow them to qualify for larger bank loans. This increase in capital = increase in profits because it allows businesses to expand. We were tasked with first developing a Technical Requirements Document (TRD) and then design and build the website which would feature an interactive calculator. To help explain the benefits of Trade Risk Insurance, WTR asked PD to also develop a simple How-It-Works Video. We developed the video script working closely with the Founder and CEO of WTR in order to tell the story in 2-3 minutes. We then hired the voice-over talent and began illustrating the visual elements and icons. Finally, we pulled it all together in a light-hearted, informative and visually dynamic video that tells the Waldorf story while stressing the many benefits of purchasing Trade Credit Insurance. WTR is a great example of one project that spanned many of our services: Technology, Design, Web Development, Motion Design and Copywriting.
CLIENT: Minuteman Press of Shelton
PROJECT: Capabilities Promo Video
SCOPE: Minuteman Press of Shelton contracted PD to storyboard, script and shoot a promotional capabilities video that they could showcase not only on their website, but in their lobby/waiting room as well. We shot HD video of their printing presses and die-cutters in action as well as combined static photos of their 5,000 square foot printing facility located in downtown Shelton. We pulled it all together into a 2-3 minute promo video that keeps customers engaged while they wait in his lobby as they are greeted by a friendly receptionist and a 52” flat screen TV. The promo video has gotten national franchise attention and continues to impress and educate customers who didn't know that they did a lot more than make color copies. The promo video is a great way to let customers know what you do without making them read your brochure or sit through a presentation.
CLIENT: Penny It Works / Ingenious Initiatives
PROJECT: “Whiteboard” How-it-Works Video
SCOPE: Penny It Works has developed proprietary investment partner company accounting software that makes life easier, except that its very hard to explain how. They hired Peralta Design to create what was initially supposed to be a ‘live-shot’ whiteboard style video which explained how Penny..well.. works. By the time Penny handed the final script to us, we had two weeks to deliver a video that could be presented at an upcoming trade expo. We researched and discovered the right software solution for the job, and began to edit and pull together a 3-part video complete with voiceover. We took something complicated, and made it easy to understand with the right supporting visuals and animation.
CLIENT: Sterling Medical Advice
PROJECT: Develop Web App for Sterling Medical Advice, Brand Identity and Sales Materials
SCOPE: Identity/Logo, Web Development, UI/UX, Marketing Materials.
Sterling Medical Advice (SMA) is another great example of the type of startup that we're passionate about. They approached us with a big idea to create a virtual medical consultancy. We conducted brand research and pulled together a Technical Requirements Document and ultimately built a custom platform utilizing cutting edge technology and launched it all in record time. What resulted was a subscription-based CMS solution that not only allows users to subscribe to packages that include Live chat functionality with doctors, but the system we built also allows doctors to sign up to become consultants available to answer questions. We established a look & feel for the website that was migrated over to all marketing materials and social media. This Texas-based startup is currently in the process of engaging PD in helping to develop SMA apps for Android and iOS.
CLIENT: Blackhawk Capital Partners PROJECT: Revamped Identity, Website & Print Materials SCOPE: Blackhawk Capital Partners tapped us to help with a complete revamp of their existing website and marketing materials. We developed new identity concepts, refreshed their existing website with new creative and content, and updated all print materials. Other projects included, custom lead generation tools, and a custom email template. This was a case where we weren’t asked to re-create the wheel but just to improve it. We delivered a high quality brand reflective of the high standards and respect that Blackhawk Capital Partners wanted to be known for. The truth is that the stellar work we provided for Blackhawk Capital Partners the first time around led us to land the task of revamping and refreshing their brand.
CLIENT: BKFK, Co. for The Clinton Foundation's Alliance for a Healthier Generation PROJECT: Responsive Website With a Launch Day Countdown and Password Protected Portal SCOPE: Under the direction of our clients BKFK, we were tasked with developing a responsive website for Alliance for a Healthier Generation. This site features a launch day count down and password protected portal that people can access, join and #commit2ten. Visit the below link and commit to an additional 10 minutes of physical exercise a day. This is a nationwide campaign designed to change the way we move. Commit2Ten.org
CLIENT: MySneakerCloset PROJECT: Developed a Social Media Web Application, Brand Identity, Introduction Video and Sales Materials SCOPE: MySneakerCloset.com is the premiere online sneaker enthusiast community. MySneakerCloset.com is a social media web application we developed from the ground up that allows you to showcase a digital version of your shoe collection. Upload images of your collection to buy, sell and trade shoes to other users in the community. We created a responsive site that is designed to look great on a desktop monitor all the way down to your cell phone while being easy to navigate. We animated an introduction video that explains what MySneakerCloset.com is all about and also created the assets used in the video. MySneakerCloset.com
CLIENT: BKFK, Co. for the Texas Rangers PROJECT: Developed a Responsive Website with File Uploads. SCOPE: Led by the Texas Rangers own Prince Fielder, Going To Bat Against Bullying is an anti-bullying initiative for kids in grades 4–8 that promotes an anti-bullying environment in the classroom and everyday situations. We got to work closely with the Texas Rangers creative team to design, build and launch a responsive website with file uploads developed and created by our client BKFK. From a design perspective, we created the look & feel for the entire campaign starting with a postcard design and classroom activities and then we went on to build out the full “Going to Bat Against Bullying” website. The Going to Bat Against Bullying contest asks kids to come up with unique ideas to help create an anti-bullying atmosphere at school as well as in their communities. GoingToBatAgainstBullying.com
CLIENT: The Bridgeport Bluefish PROJECT: Designed outdoor graphics for around the Bluefish Stadium, created flyers and billboard designs for several events held at Harbor Yard. SCOPE: The Ballpark at Harbor Yard is home to the Bridgeport Bluefish and hosts many events throughout the baseball season. We were commissioned to make the outside appearance of the stadium more appealing and inviting to hopefully gain more box office sales. We created 17ft tall banners with information about each day of the week at the ballpark. No matter which day of the week you attend a game, there is always a special promotion going on. We made sure to make that clear for everyone driving past Harbor Yard. We also designed multiple flyers and billboards for events held at the stadium.
CLIENT: Starfish Foundation PROJECT: 2016 Tampa Powherful Summit SCOPE: Pioneered by Soledad O’Brien & Brad Raymond, The Starfish Foundation’s purpose is to is to get our scholars to, and through, college. They provide financial assistance, mentoring, and wraparound support to help their scholars achieve their full potential. We designed all of the creative for their 2016 Powherful Summit in Tampa, FL. Some of the deliverables included the Save the Date and Invitation, the registration packet and directional signs for the event.
CLIENT: Champagne Grooming PROJECT: Developed a brand identity, print collateral, packaging design and e-commerce website SCOPE: The and motivated team behind Champagne Grooming came to us with a business plan and big dreams. They had done their research and sourced a manufacturer to produce their line of men's haircare product but needed to build it into a real brand. This was our opportunity to provide a start-up with all of the tools they would need for success using all of our core competencies. We developed a cohesive look and feel for all of their marketing material including their logo, business cards, website, print collateral, social media identity and product packaging. ChamapgneGrooming.com
CLIENT: BKFK, Co.for NBC Universal PROJECT: Developed a video entry contest portal for NBC'S Little Big Shots premiere. SCOPE: PD was tasked with designing and developing a contest portal promoting NBC's Little Big Shots w/Steve Harvey. Parents could submit video entries of their kids performing "wow-worthy" feats to win a trip to Universal Studios Hollywood and a live taping of The Voice. The site was built on a responsive platform to optimize the experience for desktop, mobile, and tablet users and integrated with BKFK's partner Friend2Friend for the sweepstakes management platform. Little Big Shots Sweepstakes
CLIENT: BKFK, Co.for Disney•Pixar PROJECT: Designed & developed a family focused marketing platform for the film SCOPE: PD's job was to design and develop a family-oriented marketing microsite for both the theatrical and home media release of Disney•Pixar's Inside Out. The site included a series of print activities related to the themes of the film for parents to go through with their kids. Additionally PD developed a "Memory" style matching game themed with the characters and featuring a dynamic scoring system and the ability to share your score over twitter. Inside Out Kids