News

Rave reviews for Think Like an Entrepreneur Event

Dear Ramon,

On Friday, April 28th, more than 100 interested and engaged business people and students from Housatonic Community College, the University of Bridgeport, and Western Connecticut State University came together for the BRBC’s Women’s Leadership Council professional development workshop entitled, “Think Like an Entrepreneur”.

And, I am happy to report, we have received great reviews from event attendees and especially from the Fund for Women & Girls – Family Economic Security Program.

“I found the panel conversation very interesting and engaging and there were many wonderful pearls of wisdom for the FESP students to take with them.”

Nancy von Euler
Vice President of Programs
Fairfield County's Community Foundation

Those rave reviews could not have happened without you Ramon! You really are a rock star!


Ramon Peralta to be Key Panelist At Upcoming
Think Like an Entrepreneur Event

Ramon Peralta Jr. founder and creative director of Peralta Design will be joining other expert entrepreneurs and intrepreneurs for a panel discussion following keynote speaker Themis Klarides. Please join Ramon on Friday April 28th at Housatonic Community College starting at 1pm. Whether you are an entrepreneur starting a business or an intrepreneur delivering value to colleagues and clients, understanding entrepreneurial skills will drive your success.

Event details:

When: Friday April 28, 2017

Location: Housatonic Community College
900 Lafayette Boulevard
Bridgeport, CT 06604

Times: Keynote Speaker | Lunch 1:00 p.m.
Panel Discussion: 2:30 p.m.
Cocktail Reception: 4:30-6:30 p.m.

Pricing: BRBC member pricing: $85 per person
General Admission: $110 per person

Register here! or Call 203.335.3800


City of Shelton Website New and Improved

By Aaron Berkowitz

Shelton, CT (February 28, 2017)—Over the course of the past five or six months there have been numerous complaints made by residents about the quality and overall accessibility of the city’s website.

A local web design company is confident that its recent modifications to and makeover of the site have addressed all of the expressed complaints/concerns.

Peralta Design, which is now located at 2 Enterprise Drive in Shelton, was selected by Mayor Mark Lauretti following a thorough bidding process to handle the assignment of improving the site.

“We think it says a lot about the mayor and the city that they trust the talent that comes out of it,” said Peralta. “The Mayor is always acknowledged for bringing business here but I think it should be celebrated that he’s done business here successfully.”

The company specializes in web design, launching and rebranding companies, as well as content management systems (CMS) and many other skills that are listed on its site.

Founder and Creative Director Ramon Peralta, Jr. said since the site’s relaunch back in early February, he has only received positive feedback from residents.

“When the site launched earlier this month we promoted it in a popular Facebook group called: In and Around Shelton, where people told us they were happy with all of the changes we made…,”said Peralta. “Citizens have been generally happy and excited to use and experience the new website.”

This job opportunity was especially meaningful for Peralta Design because some of its employees are Shelton residents, according to Peralta who has lived in the city for 15 years.

Lead Web Developer and Interactive Designer Jorge Pezo-Candelario said after moving to Shelton a little over a year ago, he visited the city’s site and discovered that it was difficult to navigate.

“It’s truly been a labor of love and something that we as residents wanted to change,” said Pezo-Candelario. “We wanted to improve this as a quality of life item for people who live and work here. A big goal of ours was improving the readability, indexability, and the primary navigation.”

What's new?

Before Peralta Design’s team began its work on the city’s website, it was given areas to focus on and develop.

The city instructed the Peralta Design team to make the website: more mobile/tablet friendly, easier for citizens to navigate through, enable city council members to make updates to the site themselves in a non technical way.

In response to the city’s requests, the current update to site allows city council members to make edits to the site without needing to put in a request for an edit or having to wait to gain approval, according to Peralta.

“We’re trying to speed up that process,” said Pezo-Candelario. “The goal is to continue to evolve over time rather than just being stagnant.”

Peralta also explained that the city wanted its site to include a set of tools that allows residents to pay taxes, report potholes or contact departments directly.

Pezo-Candelario said he and his team added an interactive system which allows residents to report potholes through a tab available on the bottom of the home screen labeled, “potholes.” The tab allows residents to identify where the pothole is as well as upload a photo.

In the process of redesigning the city’s website, Pezo-Candelario explained that his team also created a sub navigation menu so that they are able to identify the most popular areas of the site whether it be the new reporting pothole tab, information for the tax collector, or proper waste disposal.

The site has also been modified to accommodate more cell phone or tablet users.

“A lot of citizens primary computing devices are their mobile phones or tablets,” said Pezo-Candelario. “We wanted to give them a site that is much more mobile friendly and easier to navigate through.”

The city looks to continue to improve its website and have included a general contact form on the site that allows people to submit comments or suggestions.

Rolling out the new website to city council

Pezo-Candelario conducted two training sessions to help each department take ownership of the new website.

The first seminar that took place was with the senior level administration team and consisted of only five or six people. Pezo-Candelario said the city council members that attended came prepared with questions to assure that that they knew how to properly make edits in their department’s portion of the website.

Shortly after the site’s launch, a second and much larger training session took place in city hall to help roll out the system to the rest of the staff who would be using and updating the site regularly.

Source article


Brotherhood and Business: Alphas Hiring Alphas

Brother Jeffrey Sterling, hires Brother Ramon Peralta’s design firm for new project.

Shelton, CT (February 22, 2017)—Bro. Jeffrey E. Sterling, M.D., has once again tapped Bro. Ramon Peralta’s digital creative agency, Peralta Design to launch a digital online community supporting the principles outlined in his new book, “There Are 72 Hours In A Day.”

Learn to maximize efficiency from an expert! Award winning Dr. Jeffrey E. Sterling provides a straight, no chaser approach to maximizing productivity with the launch of the 72 Hours Lifestyle community. A book series, symposia and web community provide 360 degrees of support to those seeking another level of efficiency. The 72 Hours Lifestyle can help business owners increase sales, better leverage their network, enjoy life outside of their career and meet any goal you set for yourself.

Peralta Design is a think tank and digital creative house that provides creative services, custom web applications and marketing strategies for new and existing products, brands, and businesses. This is the second time that these two entrepreneurial brothers have worked together. Brother Sterling first hired Brother Peralta’s firm for the launch of SterlingMedicalAdvice.com, a custom live-chat web-based medical advice platform designed and built by Peralta Design to Sterling’s specifications.

“Being a member of Alpha Phi Alpha Fraternity, Inc. has afforded me the opportunity to tap into a tremendous professional network. We are thrilled to be working with another Alpha-owned business such as Peralta and encourage other Brothers to do the same, and look within Alpha first, when looking for professional services.”
– Bro. Jeffrey E. Sterling, M.D.

Bro. Dr. Sterling is a Life member of Alpha Phi Alpha Fraternity, Inc. and active in a number of community and professional associations and is especially interested in empowering scholastic excellence. In addition to authoring 72 Hours Life and Straight, No Chaser, he actively mentors close to 100 youth, serves as President of the Northwestern University Black Alumni Association, and has an endowment fund named in his honor by the Student National Medical Association.

Bro. Peralta is also a Life Member of Alpha Phi Alpha Fraternity, Inc., and currently serves as President of Zeta Phi Lambda Chapter located in Stamford, CT. He is a past New England District Director, and is currently serving as Chairman of the National Publications Committee under the Ward Administration.


New Digs Give Shelton-Based Peralta Design
Room to Grow

Bridgeport, CT (January 27, 2017)—For more than 8 years, Peralta Design’s mission has been to help others start and launch their own businesses. With its new location in suite 418 at 2 Enterprise Drive in Shelton, owner and founder Ramon Peralta hopes his own business will continue to grow.

In 2008, after years of working for Walker Digital, Peralta found himself briefly without employment and took the opportunity to try something new.

“I spent 10 years starting companies,” Peralta said. “So I felt like it was time for me to start my own company. It’s been growing ever since 2008. I started out in my basement taking small jobs.”

Peralta then moved on to a location in downtown Shelton, where for six years he was actively involved in helping individuals start their own business. Peralta said when someone brings the company an idea, a non-disclosure agreement is signed to protect that client’s rights.

From there, Peralta said they will figure out how to monetize the idea, who the audience is, who the competitors could be and what technology they will use to launch it. But the most important part of test launching a business is to minimize the launch cost, Peralta said. Peralta Design will also create a logo and a color palette for its clients.

“We consider it a long-term relationship,” Peralta said.

Greater Valley Chamber of Commerce President Bill Purcell said he has been very impressed with Peralta Design’s growth.

“Ramon [Peralta] is an extraordinary entrepreneur with a creative mind and a big heart,” Purcell said. “I have observed with great interest and pride, the evolution of Ramon’s business. What started as a home-based business has grown to occupy a beautiful space in the heart of Shelton’s corporate community.”

And in comparison to the previous location, the new location — part of R.D. Scinto’s Enterprise Corporate Park, located just off Route 8 — has opened up the possibility for new clients. “There are a lot of other companies here that need our services,” Peralta said.

Beyond the convenient location, the new building allowed Peralta Design access to a large conference room in which to meet with clients. One of the reasons Peralta said the business outgrew the previous location was because of its lack of a proper conference room.

As a company, Peralta Design puts a large focus on branding for companies. Therefore, it is no surprise that the new location of Peralta Design proudly showcases its brand to potential clients with an emphasis on its signature red color. The new conference room — “Big Red” as the company has named it — is what Peralta referred to as the showpiece of its recent grand reopening event. “We pride ourselves in good branding,” Peralta said. “When people come here, they’re going to see a lot of red.” But beyond seeing the conference room, Peralta said he believes it’s important people meet the staff, as well. Currently, Peralta Design has six full-time employees, one part-time employee and two interns.

“We want people to meet the team,” Peralta said. “Everyone here has been with us for at least five years so it’s good for clients to connect faces and names and see that we are in it for the long haul, that we’re people in your community here to help.”

Source article


Shelton-Based Peralta Design Moves to New Location

The think tank and digital creative house provides creative services, web development and marketing strategies for products and businesses.

SHELTON, CT (January 20, 2017)—Peralta Design has moved into a new location at 2 Enterprise Drive, Suite 418 in Shelton, CT (behind Il Palio) and is pleased to announce their Grand Re-Opening on Monday, January 23rd at 4pm. The official ribbon cutting will take place with owner, Ramon Peralta, Mayor Mark Lauretti and Greater Valley Chamber President, Bill Purcell and will include a video presentation, a tour of the creative studio, refreshments and will even feature a putting contest!

Peralta Design is a think tank and digital creative house that provides creative services, web development and marketing strategies for new and existing products, brands, businesses, organizations, and corporations; all while providing a premium customer service experience from kick-off to launch. We’ve grown to combine business insights, award-winning design with the latest web development and software engineering technologies to create the right brand identities, marketing collateral, responsive websites, promotional videos and advanced mobile applications to fit your needs.

“We are thrilled to be joining the Scinto family of companies in our new Enterprise Drive location. The generous nature and ‘paying it forward’ culture that Scinto is known for aligns well with our company’s philosophy of giving back to the community. The entire experience of designing our new space and moving in has been top notch. We can’t wait to show it off to the local business community and we want to remind everyone that we are your local resource for professional quality branding and web design.”

Ramon’s passion for startups was born out of the 10 years he served as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator behind Priceline.com. This same innovative, determined passion for branding, design and web development for launching new products or services is the formula behind Peralta Design. After being laid-off abruptly in 2008, Ramon started to offer design services out of his home. The business began to grow and first moved to a furnished office at the Regus center on Research Drive, then spent the last 6 years at 431 Howe Avenue in Downtown Shelton and most recently expanded into the Scinto Corporate Park location at 2 Enterprise Drive in Shelton.This new chapter in Peralta Design’s history takes it to a new level as a premiere creative agency, more suitably reflecting its caliber of clientele. It also affords its team members amenities only found in a corporate park of this quality.

Ramon Peralta is a 2016 recipient of the Golden Seal Award by the Greater Valley Chamber of Commerce and a Board Member of the Valley United Way. The entire staff at Peralta Design adopts local families in need for Back to School and during the holidays through the Valley United Way Corporate Volunteer Council. Peralta Design is committed to Shelton and the Greater Valley and to working together with those in the surrounding Greater Valley community.

Source article


45th Annual Gold Seal Awards Honoring
Community Service

../img/TeamGoldSeal2.png

Shelton, Connecticut (October 26, 2016)—On Wednesday, October 26, 2016, the Greater Valley Chamber of Commerce presented six awards: one Platinum Award, four Gold Seal Awards, and one Silver Medal Award. Presented to the region’s business and community leaders who exemplify the spirit of selflessness and volunteerism, these awards are among the most prestigious and time-honored community service awards in the Valley.

The Gold Seal Award was first presented in the 1971. Since then, only 155 individuals have received this honor, making it an award that is rare and cherished by all. This award is presented annually by the Greater Valley Chamber of Commerce for outstanding community service through dedicated and effective leadership. These recipients join a distinguished group of people dedicated to community service.

Ramon Peralta Jr.— This exemplary leader in both business and the community, Ramon demonstrates time and time again that he is ready, willing and able to help when the need arises. He is a Life Member of Alpha Phi Alpha Fraternity, a member of the Shelton Exchange Club, and is a volunteer and former board member for the Connecticut Chapter of the March of Dimes. He also volunteers for the Chamber’s Technology Council, NSBE Jr. and participates in Bridgeport Public School system’s Read-Aloud program. An active member of the Valley United Way Corporate Volunteer Council, Ramon recently joined the 2016 Campaign Cabinet.

Source article


RAMON PERALTA, JR. Featured Speaker
Creating Your Brand - What Makes You Different

Nutmeg

President Virgilio introduced our speaker, Ramon Peralta, the founder and Creative Director of Peralta Design, located in Shelton. Mr. Peralta has over 20 years of experience in the development corporate identities and marketing design. Ramon and his family live in Shelton.

As part of the creative team responsible for the launch of Priceline and its brands, Ramon learned early on how effective the creation of a corporate identity can be. The focus, when creating a brand, he says, is to first determine, "what makes you different". Priceline created in him a passion for starting new companies. After it moved to Norwalk, he spent 10 years working at a business which started companies.

The advent of the financial crisis in 2008 ended that venture, and taking into consideration the difficulty of "catching lightening in a bottle two times", he started his own company. After not that many years, Peralta Design has its offices in downtown Shelton, with six employees. Ramon decided not to outsource the work and considers the company's in-house experience in the creative process to be a distinguishing characteristic of his brand (most companies outsource). He describes the differentiating concept of a successful brand as being indicated by, "what people say about you when you're not in the room". You need a compelling reason why cusomers should come to you.

Priceline's brand used to be "name your own price". Ramon asked whether anyone remembered Trump's slogan, and most did, but we couldn't remember Hillary Clinton's slogan, indicating that it needs some work! He reminded us that nobody has to read anything to associate the golden arches with McDonalds.

Peralta Design's services include website design, development, print design, interactive media, video and animation. The company's clients include many large corporations such as NBC, Disney and Sikorsky, and he has created educational websites and branding aimed at children for the Chicago Cubs (major league baseball branding) and for Warren Buffett (to teach financial literacy to kids).

Locally, Ramon has worked with many non-profits, he just launched the Barnum Gestival website {In collaboration with Bob Abate Marketing}, and is in the process of setting up a website for The Workplace. "Everybody needs good branding", non-profits along with other businesses!

Thanks to President Virgilio for persuading his friend, Ramon, to speak to us about Peralta Design. And thank you to Ramon for such a great presentation.


Peralta Design Reveals the New Logo for The Future Problem Solvers of Flagler County at Entrepreneur Night!

fps worst logo winner

Palm Coast, Florida (November 24, 2015)— Once the winner of "The Worst Logo,"contest was selected on November 3rd, it was finally time to do what we do best…DESIGN! We knew right off the bat that we wanted to incorporate key elements of the original logo in our new design to insure that we didn’t loose the organization's already established audience. So, we kept our favorite element…the Flamingo of course! We decided to use the body of a Flamingo to create the “S” in “FPS,” in the majority of our concepts. While this idea would be a new spin on the logo that would immediately grab the viewer’s attention, it also would be a tribute to the original design.

So, after a few rounds of concepts and an amazing focus group with a few of the Future Problem Solver’s of Flagler County at our Palm Coast offices, we finally decided on their final logo and revealed it this evening at Entrepreneur Night! The new logo was well received among multiple professionals in the area and was talked highly about for the majority of evening. I guess it is safe to say that The Future Problem Solvers of Flagler County no longer have the worst logo!

Peralta Design Announces Winner of the Palm CoastWorst Logo Contest

fps worst logo winner

Palm Coast, Florida (November 3, 2015)— After careful deliberation, the team at Peralta Design is excited to announce that the winner of the Worst Logo Contest is none other than FPS - Future Problem Solving Program of Flagler County.

FPS' logo was chosen because it presents an opportunity for Peralta Design to help a great organization better represent itself through its identity and brand. Although a very difficult decision to make given the sheer volume of 'bad' logos that were submitted over the course of the last month, we decided to offer our creative services to an organization doing so much for our youth and our future on the local level.

We look forward to working closely with the good folks at FPS effective immediately so that we can be prepared to unveil the new, updated logo at the upcoming Entrepreneur Night on November 24th, 2015.

We thank every business who participated in our contest, and we will be reaching out to each and every one of you with an exclusive offer to help improve your existing brand identity and web presence. We are very excited to be able to participate in the thriving business community that is being cultivated in Flagler County and look forward to making an impact with our presence as well as our works.

A little about FPS

Future Problem Solving Program International (FPSPI), was founded in 1974 by creativity pioneer, Dr. E. Paul Torrance. Future Problem Solving stimulates critical and creative thinking skills and encourages students to develop a vision for the future. The FPS Program features competitive as well as non-competitive activities in creative problem solving. Future Problem Solving Program International involves over 250,000 students annually from over 40 affiliates in the United States and 12 other countries.

Participants develop skills of teamwork, communication, research, critical and creative thinking, analysis, synthesis and evaluation. They learn to apply these skills to situations that are futuristic, but oriented to real life. The competitive aspects of FPS are fun but the benefits of learning a process that can be used for the rest of their lives. This is the reason that teachers, parents and students fall in love with the program and continue to stay involved with it for many years.

Peralta Design Launches Worst Logo Contest at Palm Coast Grand Opening

worst logo contest

Palm Coast, Florida (September 24, 2015)— Your business is something you take pride in. You work hard to provide a top-notch service for your customers, you spend an incredible amount of time and effort to ensure that you're producing the best quality product, and it all goes to show just how dedicated and passionate you are about your business.

You care about your business, and your clients, and it would be nice if they could understand just how devoted you were by looking at some sort of unique sign — a symbol of sorts.

Well, believe it or not, they can! How? By looking at your logo, of course!

Go ahead and ask yourself this question, "Does my logo truly show who I am as a company?" Is your logo as fast paced and modern, cute and subtle, or safe and dependable as your business is?

No? Great!

You have a chance to win a redesigned logo by Peralta Design! If you win their "Worst Logo Contest" your logo will be taken to some of the best designers this country has to offer to capture the essence of your Flagler County business into one solitary image.

Sorry Contest Closed
Fill out my online form.

Terms and Conditions

  1. Images must be uploaded and submitted no later than October 17, 2015 11:59pm EST.
  2. Image must not exceed 2MB.
  3. No questionable material is allowed to be submitted. No profanity, provocative, obscene, or vulgar objects/gestures/references. Submissions deemed inappropriate will not be considered as a finalist.
  4. By submitting to the contest, you have given us the right to use all of the information you have provided above, and you've relinquished full control over the image you have submitted.
  5. We are not responsible for technical difficulties, and we assume no responsibility or liability for any damages, injuries, claims, causes of actions, or losses of any kind arising in whole or in part from this photo submission initiative.
  6. All decisions based on matters relating to the Terms and Conditions and/or the winner of the competition are FINAL, no negotiation.
  7. By submitting to the contest, you have agreed to all terms and conditions of this competition.
  8. Final logo design will be presented in black & white only. Final redesigned logo will be selected and deemed final by Peralta Design. Should the contestant not be completely satisfied with the new logo design, they may commission Peralta Design for further work for a fee until contestant is satisfied.
  9. The logo redesign does not include stationery or corporate identity redesign. Corporate Identity redesign package may be agreed upon after the contest for an additional fee.
  10. Upon completion of the redesigned logo, should it meet the contestant’s satisfaction, may become the property of the contestant and all right’s to it shall become property of the contestant.
  11. Logos must be submitted in black & white only. No color.
  12. Logos submitted cannot contain copyrighted material. Logos must have been used for business by the contestant.
  13. Additional work requested by the contestant such as color, modifications or any other further creative direction or alterations to the redesigned logo may be requested by the contestants for an additional fee to be negotiated later.
  14. Peralta Design and Office Divvy reserve the right to conclude the contest at any time and for any reason.
  15. By agreeing to these terms, contestant allows Peralta Design and Office Divvy to use the original ‘worst logo’ and its new redesigned incarnation in promotions and marketing.
  16. Logo redesign process may take 6–8 weeks to complete.
  17. Final redesigned logo will be delivered to the winning contestant as a black & white vector EPS file and as a PNG and JPG file.
  18. Contestant must be a registered Flagler County Business Enterprise.

FOR IMMEDIATE RELEASE

Tamara N. Simpson
203-910-3472
tamara@peraltadesign.com

PERALTA DESIGN ANNOUNCES NEW OFFICE LOCATION IN HARTFORD CONNECTICUT

100 Pearl Street, Hartford CT

NEW HAVEN (MAY 6, 2015) Shelton-based company, Peralta Design, is proud to announce its expansion into the Hartford area. Known as one of Connecticut's leading providers of creative web design and development, cross-platform application solutions, corporate identity and branding strategies, this unique company couldn't be more eager to make their mark up north.

Hartford's newest corporate neighbor will have offices on the 14th floor of the building located on 100 Pearl Street, just in time to be greeted by the influx of business professionals coming into the capital for the CT Business Expo on June 4th.

Says CEO and Founder Ramon Peralta, Jr. “As a full service digital creative agency, we have uniquely positioned ourselves in the startup space, whereby we can help boost local economies by assisting emerging and existing businesses to better distinguish themselves in the marketplace. Our proprietary and unique approach to branding, web development and corporate identity solutions allows us to help the local business community thrive in a crowded space by helping them establish or improve a consistent brand image with what we call strategic design solutions.”

Peralta expresses, “We have the expertise and resources to work with companies of any size, but we specialize in small and mid-sized businesses and entrepreneurial start-ups. We fully understand the intricacies of these types of businesses. This insight gives us more opportunities for true creativity and out of the box thinking which allows our ideas to become creative solutions in the marketplace”

With this expansion into Hartford, Peralta Design will be better able to serve clients outside of their Downtown Shelton-based headquarters at 431 Howe Avenue. Peralta states “We've experienced an increase in the number of clients we are serving in the Greater Hartford area, so we thought it made sense to establish this 2nd location at 100 Pearl Street. We are fortunate that we are able to capitalize on our existing strategic partnerships throughout the state to deliver more of the award-winning web design, corporate identity and branding services that we have become known for to a broader spectrum of clientele”

100 Pearl Street: Downtown Hartford's Premier Corporate Address

Built in 1989, 100 Pearl Street is a 17-story Class A office tower located in the heart of Hartford's Central Business District. With its unique deep-blue glass façade and quality marble and granite finishes, the property stands out among its peers. It is the premier business address for many of Hartford's most prestigious firms.

100 Pearl Street features first class services & amenities including an art gallery available for tenant functions, a 4-story glass atrium lobby, on-site underground parking garage, common area conference room, fitness center, cafe and 24-hour security. The building's central location allows for immediate access to the region's interstate highway system and puts it within walking distance of restaurants, parks, the Connecticut riverfront, entertainment, major hotels, and all that Hartford has to offer. Current corporate tenants include Robert Half International, Updike Kelly & Spellacy, Guilford Specialty Group, Pension Real Estate Advisors, Regnier, Taylor, Curran & Eddy, Virtus Investment Partners, Regus, Trust Company of Connecticut and Turner Investments.

FOR MORE INFO ON PERALTA DESIGN, contact the Shelton office at

(203) 513-2222 or visit: www.peraltadesign.com


© 2017 Peralta Illustration & Design LLC.

  • facebook
  • twitter

Shelton, CT · Palm Coast, FL